So we don’t expect Tescolink to compete with Walmart Retail Link, yet. Rome wasn’t built in a day, and currently the two systems are poles apart in many important ways.
Some of the things that Tescolink fails to offer leads to real frustration. Most noteworthy is that Value data is rounded to the nearest full pound (GBP currency wise), which is hugely annoying if you sell low ticket items especially. If we could request them to fix just one thing today, it would be this.
We’re not entirely sure why they do this at all. Perhaps it is a move to nudge suppliers towards other data sources in which they have an interest (Dunnhumby perhaps) or AC Nielsen and IRI who likely pay a handsome price to Tesco to include them in their syndicated data sets. All of these however come with a hefty price tag, making them the preserve of the rich while smaller suppliers are left to rely on gut and speculation.
As believers in Data Democracy in the retail environment, we would urge Tesco to move towards enriching Tescolink so that it offers suppliers a much more robust data source. Give suppliers a way to build more flexible reports rather than a set of predefined sheets. We know this will lead to higher engagement, and kickstart insight-led supply chain management
Though Tescolink has its flaws, at least it still exists. Something is better than nothing for sure, and we urge suppliers to maximise what they can get from this system.
Our data visualisation system, Ultralysis, can help you to achieve this goal. You will know that Tescolink has a somewhat lacklustre interface, and getting things out of it is hardly an enjoyable experience. Our system acts as a layer that changes this, and will have you finding opportunities and analysing your sku and store sales in a beautifully simple way.
Contact us today to find out how we can help you to maximise your Tescolink data.